LinkedIn Learning Course Summary

43 Ideas for Starting a Side Business

• Network with your realtors and real estate investors
• Investors will pay you for finding a good deal

• People pay for your knowledge
• Taking what you do at work and building it into a business is the easiest way to leave your job and have a low-risk business
• Charge hourly or monthly for your time
• List your skills, hunt for existing consultants and find how to distinguish yourself
• Join meetups and network with clients

• Search with domain tools, e.g., Namecheap & GoDaddy

• Focus on products you know well
• Set alerts when a product is for sale
• Buy and re-list

• Find a small brokerage and hang your license with that agency
• Negotiate a deal with other agents to get a cut of the referral

• Research consultants and set meetings to see how they talk and how much they charge

• Publish a website on WordPress and place Google ads on it
• Search for content around your expertise
• Write articles and make it look elegant

• Buy from a developer
• Buy old site cheap and fix it up
• Watch auctions

• Find an industry of interest
• Search with a geographic term and look at Google rankings
• Register a domain name
• Add content and get backlists
• Rent the website to the local businesses

• Many businesses of all shapes and sizes are for sale

• Take a trust deed on real estate
• File security documents so you can foreclose if they don’t pay
• Use an attorney or a broker to protect yourself

• If you’re licensed, find property owners who manage their own rentals and offer to take them over
• If you’re not licensed, help owners on vocation rental properties through Airbnb

• Look for formal opportunities in your profession to make money on referrals
• Discuss mutual benefit
• Businesses are happy to pay if you can find customers for them

• Find a stable business that needs cash flow than what a customer can pay and buy the open accounts receivable
• Typically charge a base fee of 1-3% for the 30-day period and a fixed fee per invoice that you buy
• Collect the funds from the account and pay the company the reminder after taking out your fees
• Join the factoring industry and network

• Talk to ATM companies
• Network with retail shop owners

• Look up local laws for on auto title lending
• Network with small dealerships

• Understand pricing
• Outsource the business to other DJs for a referral fee

• Cook for special occasions
• Land deals to cater and resell to other catering companies for a commission

• Create blog posts
• Edit people’s articles
• Charge by word or a flat fee
• Post on Fiverr or Upwork

• Coach kids in a sport of their choice

• Attend a meetup
• Offer your services to a native of your country and lean on the offshore VA to do most of the work

• Delivery, repairs, assembly and moving, etc.
• Specialized tasks, e.g., office administration

• Buy equipment
• Get the word out

• Build a website to showcase your portfolio

• FBM: Fulfilled by merchant
• FBA: Fulfilled by Amazon

• Uniqueness is the key
• Offer free shipping

• Look for resale potential
• Rent a booth

• Taskrabbit, Uber, Lyft, Upwork, Fiverr, Hopskipdrive, Postmates, Amazonflex, Freelancer.com and more

• Manage the transaction as a gatekeeper
• Offer a service, bid on job and hire a contractor

• List your car on car sharing sites, e.g., HyreCar or Turo

5 Personal Financial Tips

• Spending more than you make will lead to debt, stress and hardship

• E.g., Rent/mortgage, car payment, loans, cable, internet, phone, insurance and tuition, etc.

• Track our expenditures
• Surplus: inflows > outflows
• Deficit: outflows > inflows
• Budgeting: 1) write things down 2) develop a financial plan
• Savings plan: 1) emergencies 2) retirement 3) investments

• A bad investment will lose it all
• Ways to wealth: 1) specialized skills 2) awesome business ideas 3) lucky 4) save early, save often

• Stock market: 1) diversified fund 2) index fund
• Buy and hold for the long term

Developing a YouTube Strategy

• Type of videos to make
• When to release them
• Effectively formatting your videos
• Researching your competitions
• Optimizing your videos for search

• Focus on and measure your channel’s goal:
• To generate revenue
• Make sure that every video has a call to action that drives the viewer towards making a purchase
• E.g., doing a product review with affiliate links to purchase it
• To build a community
• To advertise a product
• To support your passion
• Whatever the channel’s goal is, make sure it drives the purpose behind all of your content
• Content consistency: consistency pertains not only to when you release a video but also to the content in your video
• Make sure your content on your channel stays focused
• The most successful channels:
• Clear
• Concise
• Focused on a specific theme or topic

• Channel’s goals: 1) a viral video 2) an audience building video
• Viral videos
• Characteristics:
• Shocking
• Surprising
• Impressive
• Weird
• Funny
• Combo of the above factors
• Short in length
• Extremely sharable
• No knowledge or viewership of other videos on the channel required
• Pros:
• View count
• Cons:
• Not build a strong audience
• Not a huge conversion rate from viewers to subscribers
• Audience building videos
• Characteristics:
• Connecting and communicating with viewers
• Encouraging participation as part of the community
• Ask them to suggest topics
• Encourage them to ask a question that you can answer in your future video
• No specific set length
• Pros:
• Higher subscriber conversion rate
• Build a fan base that sometimes will support you through merchandise purchasing and crowdfunding
• Cons:
• No massive boom in views

• Treading videos
• Related to a specific trending topic
• Revolving around events, fads, holidays and the latest internet challenge
• Limited shelf life
• Gaining a lot of views quickly
• Once the topic is no longer hot, views tend to drastically taper off
• Evergreen videos
• Not built around current trends
• Continuing to bring in views as they remain topical
• How-tos
• Educational
• Lists
• Q & A
• Long-lasting product reviews

• Quality and quantity tend to be negatively correlated since it takes a lot of time to produce high-quality content
• Balance between quality and quantity
• At what level of quality, you should make your videos, first figure out the quantity of videos to make in a month
• Built-in weekly video release expectation for YouTube
• YouTube subscribers want your content to be there on the same day every week
• One video a week is the minimum the YouTube algorithm likes best
• Key: consistency & clear communication
• Make sure you consistently release videos on the same day and communicate that to your fans

• Video format:
• Intro/hook
• Channel logo or video title
• Main content
• Call to actions
• Outro
• End screen
• Intro/hook
• Tease topic
• Funny and/or informative
• Offer value
• 15-30 seconds
• Channel logo or video title
• Branding
• 5 seconds
• Main content
• Important information for your topic
• Length dependent on the type of videos
• Call to actions
• Ask the views to like, subscribe and comment
• Direct them to a related topic or product or website link
• Place call to actions anywhere in the video
• Outro
• Short summary
• Thank the viewers
• Tease next video
• Call to action
• End screen
• Videos
• Playlists
• Associated websites
• 20 seconds

• Researching your competition before launching your channel is key to setting yourself up for success
• Know what is already out there so you can stand out
• Tips
• Know your biggest competition
• Familiarize yourself with their audience to see what they like and dislike
• By looking at their videos, you can spot trends, get ideas for video topics and thumbnails, general video formatting and shooting methods
• What content has the most and the least views?
• How to engage the audience
• Asking a question at the end of each video to respond to in the comments
• Reading audience comments in Q&A video
• Find ways to make your content similar to successful videos but with your own unique spin
• Find a fresh perspective on the topic that stands out
• Film differently
• Cultural point of view
• Catering to a niche not currently represented

• Build your video around frequently search keywords is key
• Tagging your videos with keywords not enough
• Good keywords
• Heavily searched
• Low competition
• Use TubeBuddy YouTube plugin to see keyword analytics
• Research the keywords before shooting your videos so you can incorporate them into the videos
• Saying the keywords in your videos multiple times to signal to the algorithm that the video is really about that keyword
• Put target keywords at the beginning of the video title
• Put target keywords at top of the video description section (which is visible in search)

• Consistent release schedule can greatly build your channel and maintain a fan base
• Setting a specific time and day for release schedule
• When is best to post a YouTube video?
• Best days: Thursdays and Fridays
• Best times: between 12:00 and 15:00
• 4 tips for a successful release schedule
1. Be consistent
2. Post to social media a day or two before the release
3. Share your video everywhere
• The first 24 hours are the most critical times to get views
4. Batch recording videos
• A stockpile of videos ready to go

• 1hr to 24hr after video release is critical for the algorithm
• Promoting your videos on social media to drive traffic to your videos and reach potential new subscribers
• Create social media accounts specifically for your channel
• Focus on one first
• Choose a platform that enables you to post links to YouTube
• Post about your video right away once it releases

• Having your own website outside of YouTube can:
• Help you rank in Google search
• Bring in viewers and reach broader audience
• Legitimize you as an expert in your niche
• Land more brand deals
• Drive more traffic to your channel

Giving Your Elevator Pitch

• Elevator pitch benefits:
• Capitalize on opportunities to meet people
• Facilitate professional identity formation
• Pitch as a simple device to think about your long-term goals
• Pitch as an opportunity to receive goal feedback
• More professional opportunities
• Success in career:
• Intelligence
• Work ethic
• Networking

• Elevator pitch structure:
1. Summary label
2. Professional background
3. Current position/situation
4. Future aspirations
• 15-20 seconds
• Pitch as a form of interpersonal communication
• To make others want to know more about you
• Build connection:
• Inform people
• Who you are professionally
• Where you have been
• Where you are going
• Help people
• Look for opportunities to help people
• Books website and professional organizations, etc. of use to them
• Relate to people
• Sports, children and professional experiences, etc.
• Goal of using pitch to connect to people:
• Not to gain benefits now
• Planting as many seeds as possible and not knowing when they will sprout and grow in the future – people may be able to help you in the future

• Example: “That’s right. {[summary label] I’m a developer.} I write a lot of code. {[past industry] I started with Ernst & Young for a few years} {[current industry] but then jumped to one of my clients: Proctor & Gamble. I’ve been working with them mostly in support of the brand development team for one of their package-goods divisions.} {[future aspirations] I love the work, but I’ve begun to think more about the big picture, so I’m looking for opportunities to move into management roles.}”
• Example: “My background is manufacturing, mostly high tech. Right now, I’m the general manager of a large facility for GenTech. We’re an electronic components company headquartered in Hong Kong. I love being the shop environment, seeing things being created, but eventually hope to move into executive roles.”
• Exclude education to avoid sounding inexperienced unless you are currently in graduate school or in your first year of professional work after undergraduate
• Pitch qualities:
• Confident but not arrogant
• Short
• More generic than specific
• Distinctive
• Memorable

• Making a connection:
• Ask about their work
• Never ask for anything
• Know your audience
• Ensure a lasting connection

Guy Kawasaki on Entrepreneurship

• Business plans are too long and delusional
• Great pitch, about 10 slides, to explain the gist of your company
• Relatable and conceivable pitch: perspective, vision, outlook and hope, etc.

• Not focus on: writing a business plan in Word, creating a financial projection in Excel & creating a pitch with PowerPoint
• Focus on: making a prototype
• Ask people to use your prototype and collect their feedback
• Instead of going to the investors and tell them that you can build something, you can tell them you have built the prototype
• MVP: minimal viable product

• Do research to know if your information is relevant to the person being pitched to
• With prototype or release or first permutation of product
• Short, 10 slides, 20 minutes, 30-point font

• Bubbles impact entrepreneurship funding
• Dumb ideas can also get funded during the bubbles
• A bubble is a good thing if you get out before it pops

• Provide something valuable
• Difficult to predict what will turn out to be valuable

• Dubious to predict a new market
• The way entrepreneurship works: a few people in a garage/spare office build a product together and knock on wood that other people in the market would want it too

• Fine to repeat your tweets

• Post good quality stuff
• Make your posts engageable
• Be bold, take a stand but avoid a deep end
• Practice good karma and give credits to your sources

• About all visual marketing

Learning FTP

• FTP: File Transfer Protocol
• FTP is a common way of moving files around across networks and the internet
• Popular for managing files on host services

• Be familiar with using your operating system
• Be comfortable installing applications
• This course is built around the idea of working with files on a web host

• Access to your own server to follow along with this course
• Or, download these files on the course homepage

• FTP: File Transfer Protocol
• Sending and receiving or uploading and downloading files across a network
• Many web hosts offer FTP servers for customers to upload and download files
• Many companies host software update files, drivers and the like
• FTP servers for open-source projects are common
• Many Linux distributions have a wide network of FTP sites/mirrors
• Mirrors contain the same information where installation disc images can be downloaded
• Public FTP access generally discouraged outside a network firewall
• FTP servers: 1) login credentials 2) anonymous access
• FTP security:
• Credentials as plain text
• Best practice: unique credentials for access
• Alternatives include FTP-SSL & SFTP
• FTP connection URL:
• Structure: {protocol} + {username} + [:] + {password} + [@] + {hostname/address} + [:] + {port} + [/] + {file path}
• E.g., ftp://mary:abc123@example.com:21/file.zip
• The credential (username & password) can be omitted but it will be prompted if so
• FTP usually listens for commands on transmission control protocol (TCP) port 21
• The client and server will open other ports for data transfer automatically if the firewall allows
• FTP URL can be viewed in:
• A browser window, similar to a hyperlink
• A folder using a client application
• FTP modes:
• Active mode: server sends data to the client in response to a request from the client
• Passive mode: client requests data
• Better with network address translation (NAT)
• Common file transfer modes:
• Text: file sent as ASCII characters
• Binary: file sent as byte stream
• Automatic: mode auto-selected
• Home folder: landing place in the file system after login
• Able to be shared on a web host

• To connect to an FTP server:
• Client software/client
• E.g., FileZilla
• Built-in FTP client
• E.g., web design tools, IDE’s and developer text editors, etc.
• Browser
• Operating system itself
• FileZilla:
• Download: https://filezilla-project.org/
• Site connection information at top: host, username, password & port
• Site manager: commonly used sites
• Click [File] > click [Site Manager] > click [New Site] > name a site > enter [Host] > set [Port] as 21 > choose [FTP] for [Protocol] > enter [User] > enter [Password] > click [OK]
• Transfer files between local site and remote site:
• Local site on the left: your file system
• Remote site on the right: home folder on the FTP site
• [Toggle directory comparison] feature in the toolbar: compare files between local and remote folders
• To disconnect: click [Cancels the current operation] button in the toolbar

• FTP server’s URL into the browser to see a representation of the folders on the server
• Able to download
• Unable to upload, change or delete information

• Windows Explorer can connect directly to FTP servers
• To open: press [Windows logo key] + [E]
• Address bar: type {FTP connection URL}
• Enter credentials
• Transfer take place in plain text
• Option to log on anonymously
• To add a network location: click [Add a network location] in the ribbon > click [Next] > choose [Choose a custom network location] > click [Next] > enter {FTP connection URL} into [Internet or network address] > uncheck [Log on anonymously] > enter [User name] > click [Next] > enter [Type a name for this network location] > click [Next] > check [Open this network location when I click Finish] > click [Finish] > enter credentials > click [Log On]
• Handy shortcut to the FTP server at [This PC] under [Network locations]

• File manager of a Linux GUI is able to connect to FTP servers
• Gnome environment: click [Files] on menu > choose [Connect to Server] > enter FTP path into [Server Address] > choose [Registered User] > enter credentials > click [Connect]
• To end: click [Eject] on the network in the sidebar

• Command line application in the terminal window:
• To log onto FTP: type [ftp] > type [open] + {server’s name} > press [Enter]
• E.g., open rouxacademy.com
• Send commands to FTP application when the prompt changes to [ftp>]
• Enter credentials for authentication
• To see what is in the directory: type [ls] or [dir]
• E.g., drwxr-xr-x 1 ldcsites ldcsites 4096 Apr 25 2012 _css
• Output 1st column:
• E.g., drwxr-xr-x
• 1st character: directory/file
• [d] for directory
• [-] for file
• Next 3 characters: file permissions for the user
• [r] for read
• [w] for write
• [x] for execute
• Next 3 characters: file permissions for the group
• [r] for read
• [w] for write
• [x] for execute
• Next 3 characters: file permissions for everyone
• [r] for read
• [w] for write
• [x] for execute
• Output 2nd & 3rd columns: user & group for each file
• E.g., ldcsites ldcsites
• Output 4th column: size
• E.g., 4096
• Output 5th column: modification date
• E.g., Apr 25 2012
• Output last column: file name
• E.g., _css
• To change directory: type [cd] + {directory name}
• E.g., cd folder_name
• To print current working directory: type [pwd]
• To go back a level: type [cd] + [..]
• i.e., cd ..
• To download a file to your working directory: type [get] + {file name}
• E.g., get index.htm
• To change the local directory: type [lcd] + {path}
• To download multiple files to your working directory: type [mget] + {a list of files/wildcard pattern}
• E.g., mget *
• Choose which file to download one by one or use [prompt] command to toggle the interactive mode off to get all the files at once
• Unable to download folders
• To jump out of the FTP command line: type [!]
• To go back to FTP: type [exit]
• To delete a file on the server: type [delete] + {file path}
• E.g., delete index.htm
• To delete multiple files on the server: type [mdelete] + {a list of files/wildcard pattern}
• To upload a file to the server: type [put] + {file path}
• E.g., put index.htm
• To upload multiple files to the server: type [mput] + {a list of files/wildcard pattern}
• To make directories: type [mkdir] + {folder name}
• E.g. mkdir folder1
• To remove directories: type [rmdir] + {folder name}
• E.g. rmdir folder1
• To see a list of commands available: type [?]
• To exit FTP: type [bye]

• SFTP: SSH file transfer protocol
• SSH connection instead of FTP
• Encrypted
• Just required to open one port to the outside world
• SFTP routes through one port (default 22)
• Easier to control
• More resilient to different network environments
• To connect:
• Type [sftp] + {username} + [@] + {domain}
• E.g., sftp dark.teal.coder@example.com
• To specify a port: type [sftp] + [-oPort=] + {option} + {username} + [@] + {domain}
• E.g., sftp -oPort=2222 dark.teal.coder@example.com
• In case @ sign in the username: type [sftp] + [-oUser=] + {username} + [@] + {domain in the username} + {server’s domain}
• E.g., sftp -oUser=dark.teal.coder@webhost.com example.com

The Practices of High-Performing Employees

• Performance as a function of three things:
  1. Talent: Do we have the requisite talent to compete at the highest possible level?
  2. Motivation: Are there incentives for people to work hard? Do they have ownership in what is going on around them? Part of the team?
  3. Support: Do people have the tools, information, access or technology that they need to compete at the highest possible level?
• How organizations improve employees’ performance:
• hire talented people
• enhance their skills
• create motivational environment
• reward high performance
• provide support

• High performers:
• Have the ability or the tenacity to create focus
• Clearly defined mission
• Prepare people for battle
• Tools, talent, technology & plans to be successful
• Create a climate for high performance
• Constantly measuring and monitoring the performance
• Create big time
• Motiving people
• Breathing trust in the work group
• Communicating intensely
• Renew people
• Continuously developing people

• Focused & balanced
• Balance between personal life and professional life to be successful in the long haul

• Too busy not communicating effectively, thinking short-term, damaging relationships, stepping over problems & neglecting personal development

• S: sit
• T: think
• O: optimize
• P: perform

• On the same page as our boss
• Performance scripting: 15 minutes at the start of the day to develop your plan of attack & 5 minutes to adjust the plan for the second half of the day

• Self-monitor your performance
• Use metrics

• Define what to accomplish

• Ask your boss for your directions and assignments

Understanding Business

• Profit: amount of money remaining after a company pays all its bills
• \[Profit = Revenue - Cost\]
• Revenue: amount of money collected from customers
• Companies have multiple revenue streams
• E.g., Starbucks
  1. collecting money by selling coffee, food and other merchandise at their stores
  2. selling the ingredients and equipment used to make food and coffee to certified Starbucks shops
  3. selling Starbucks coffee beans and pre-packaged beverages in grocery stores, etc.
• Costs: wages, supplies, insurance, real estate, to-go containers, etc.
• Tough job to manage a company to profitability
• E.g., Increasing marketing costs might sell more coffee but the revenue might not be big enough to cover the advertising costs
• E.g., Buying cheaper coffee beans would decrease material costs but customers might not like cheap coffees and stop buying from us

• Company success requires a team effort
• In huge organizations, leaders build teams made up of individuals with different strengths and capabilities
• Finance: responsible for getting money via loans or from investors
• Accounting: keeping track of money
• Marketing: knowing customers and finding new ones
• Sales: developing relationships with customers and selling them goods and services
• Supply chain: buying, making and moving products
• Information technology: collecting, storing and sharing data and information
• Human resources: hiring and retaining good employees

• Elements of continuous flow:
1. Money
2. Material
3. Information
• Money: money flows from customers to company and then to suppliers
• Material: customers expect a quick and efficient flow of goods
• Information: information helps anticipate the next order
• E.g., Suppliers want to know how much products have been sold and how much left in the inventory
• Every employee contributes to good flow

• Company’s growth requires money for these investment areas:
1. Real estate
2. Equipment
3. Materials
4. Technology
5. People
• Acquiring money or capital is the job of finance team
• Two methods to raise capital:
1. Debt financing: borrowing money
• E.g., A shop owner goes to a bank to borrow a loan
2. Equity financing: raising money by selling ownership in the company
• E.g., A company can sell bonds
• Bonds: small loans from individuals instead of banks
• Three types of equity financing:
1. Using retained earnings
2. Selling stock
3. Seeking venture capital
• Retained earnings: taking profits from sales and investing them in the company
• For both big and small businesses
• Stock shares: dividing ownership of the company into shares and selling them to the public
• For big businesses
• Venture capital funding: selling ownership in the company to private investors
• For small businesses

• Finance team: responsible for acquiring the cash & figuring out how to best use the money
• \[Return\ on\ Investment (ROI) = \frac{\frac{Return}{Profit}}{Total\ Investment}\]
• ROI as a percentage representing how much your initial investment has grown
• E.g., Investing $100,000 to start a coffee shop and selling it for $250,000 four years later, profit/return of $150,000, ROI = 1.5 or 150% (return 1.5 times greater than the initial investment)
• Marketing report: about the number of expected customers and how much they are likely to spend
• Operations report: about estimated profit margins

• Marketing:
• Commercials and packaging
• Understanding customers and finding new customers
• Marketing impacts:
• Product design
• Customer service
• Packaging
• Delivery options
• Corporate ads
• Marketing considerations:
• Store sales
• Social media traffic
• Focus groups’ responses to new products
• Competitor behaviors

• Companies define their values to customers through their branding
• Branding considerations:
• Values and cooperate colors
• Employee culture
• Ads, commercials and social media posts
• Company reputation
• Product impressions

• Supply chain: physical side of the business – buying, making and moving things
• Buying:
• Developing relationships with reliable suppliers to keep the chain of supplies flowing to the customer
• Making:
• Turning materials into something customers want
• Manufacturing, assembly and operational tasks to satisfy customers
• Moving:
• With the help of logistics
• Secure packaging
• Choosing trucking and shipping companies to move items
• Tracking items

• Using minimal resources
• Strong daily operations:
• Work to be efficient and minimize waste to keep costs low
• E.g., Not purchasing more than what is needed to save money and storage space
• Constantly manage and improve quality to keep customers happy
• E.g., Testing coffee to keep the taste good and consistent
• Developing business processes
• E.g., Developing, documenting and communicating business processes for every menu item

• Money needs to flow
• Customers pay the company and the company pays employees and suppliers
• Accounting team: keeping track of the money flowing into and out of the company and inside the organization from one department to another
• Managerial accountants:
• Track the money
• Create budgets
• Determine costs to make and deliver products
• Find ways to help the company minimize taxes
• Report for executives inside the company
• Financial accountants:
• Develop financial reports for investors, potential investors and leading companies

• Responsible for hiring employees
• Developing job descriptions
• Communicating salary and benefits packages
• Developing and growing organizational culture
• Assisting with documentation and training
• Collecting a new hire’s personal information
• Assisting in setting up payments and benefits
• Assisting in onboarding
• Working to retain employees
• Developing a good work environment
• Giving interesting and challenging jobs
• Allowing employees to have a work-life balance
• Giving employees career growth opportunities
• Developing fun activities and events
• Developing programs to help employees improve their work skills

• Responsibilities:
• Collecting and storing data
• Processing data
• Keeping data secure
• Technology infrastructure tools: financial software, logistics management, customer relationship management, HR system, etc.

• Climbing the cooperate ladder:
• Help your manager to get noticed
• Anticipate your manager needs
• Develop skills the company needs
• Make your manager’s job easier
• Demonstrate leadership

Women Transforming Tech Breaking Bias

• Women often face a performance bias

• Work not just about getting your job done but about whether people see you as an influencer

• How to read hidden rules of work, to navigate them and to discover tools that help us get beyond the barriers
• Hidden rules:
• Visibility
• Be known for the skills your organization values
• Having visibility through your assignment
• Likeability penalty
• Ask for stretch assignment that gives you visibility without evoking likeability penalty
• Learn to negotiate communally

• Intersections of our identities
• Work products can look better or worse based on stereotypes and characteristics, e.g., gender, race, age, educational background and geographic background, etc.

1. Know what your organization values for success
2. Know how you are perceived within the organization
3. Align how you are perceived with what your organization values

• Stereotypes of success are typically focused on individual achievement
• Collaborative and assertive
• Choose projects that align with characteristics valued by your organization

• Women are around 25% more effective when negotiating on behalf of others
• Form a posse to advocate for you

• First assignments are critical
• Taking on something technically challenging, highly visible and cross-functionally

• Think About the Criteria to Use Before Jumping to The Decision
• Ask Strategic Questions

• Put a lot of tools in your tool belt and pull them out when you need them
• Code switching: modulating between assertiveness to warmth based on the situation

• How to move beyond the barriers we face
• Make a small change, a small win, that small win picks up momentum and others pick up on it and they start to enact in those same behaviors
• One small step at a time

Women Transforming Tech Building Your Brand

• Personal brand: the perception of an individual based on his or her competencies, strengths, expertise, experiences, achievements, passion and background
• Build your story from both successes and failures

• Discover your authentic self and build confidence
• Build trust and credibility with others
• Clarify strengths and identify gaps
• Help to find meaning in professional life

1. Recognize the importance of brand building
2. Start with self-discovery
3. Collaborate and network
4. Seek feedback and be open to learn
5. Use social media to promote brand

• Use mentorships, sponsorships and public speaking
• Actively network
• Use social media

• Push yourself out of your comfort zone
• Evolve your personal brand as your experience, expertise and achievements change over your career

• Ask yourself what your strengths, unique traits and fears are
• Learn from failures, redefine our priorities and focus areas and ensure not to make the same mistakes

• Use social media
• Seek mentors for guidance
• Learn new skills
• Focus on your goals

• Believe in self-discovery
• Have short-term and long-term goals
• Know your strengths
• Don’t be afraid to tap on your weaknesses
• Step out of your comfort zone
• Constantly learn something new
• Build new relationships
• Act upon feedback
• Don’t limit your opportunities

Women Transforming Tech Career Insights

• Being approachable
• Finding your superpower
• Identifying what you want and do not want in your professional life

• Superpower is what sets you apart
• Clarity of vision
• Ask people to find your superpower

• How self-care helps your networking
• It takes care to develop confidence and to lead to the best version of you
• To deal with stresses of life and work and to balance in a fast-moving industry
• Two different strategies:
• Comfort strategy
• Cope and control strategy
• To boost your self-esteem
• To eliminate stressors

• Important for building relationships:
• Character
• Integrity
• Approachability

• Sketch-noting is a tool good for recalling and networking

• A growth mindset is about being open to new opportunities
• A growth mindset is a learning orientation

• An inflection point is a time to pause

• Self-survey what you want and what you are good or bad at
• Don’t do what you are not good at

Women Transforming Tech Networking

• Humans are two different things that need to be connected by a path through which we can send communications
• Networking: how to create a path between us and another person for communication
• Networks are as fragile as the amount of time and effort put into the care and maintenance of the connections
• Ask what you can do for your network

• Find one point where common stories converge
• Professional network:
• Not necessary to know people on the personal level
• If it does not work, just move on
• Personal network:
• Wanting to know more about them
• Wanting to learn something from them
• Steps to start networking:
1. Do your research to identify who to connect with
2. Look for smaller opportunities around the larger events
3. Engage with the conference speakers
4. Focus on what you can learn at networking events

• Networking as a map model: various ways to connect to a person
• Downside of networking within your industry: not expanding the amount of information or connections you have through them
• Within your industry, network with people at higher levels than your role
• Outside of your industry, network with people with diverse skill sets

• Networking questions to ask yourself:
• What am I learning through this connection?
• Would I want to work with this person?
• Networks and communities require constantly tending and cultivating for them to be healthy
• Group your network connections
1. Core network:
• About your support system
• Not about careers or jobs
• Intentional about sustaining the relationships
2. Current network:
• People important to you for the time you are in
• Connect with them on social media
• Find something to do together to sustain the relationships
3. Broader community:
• Weaker ties
• Keep them healthy by connecting them to other people, who can care for them
• Networking is about building trusted relationships

• Be authentic
• Help people
• When connecting someone, ask yourself these questions:
1. Can my identity help to connect others?
2. Can my experience help build connections?
3. How can my location build connections?